UrbanWear – Launching an eCommerce Growth Engine

Overview

UrbanWear, a fast-growing fashion label, faced stagnating sales despite quality products. Their branding lacked edge, and their marketing lacked precision.

Problem Statement

With a generic brand voice and an outdated website, UrbanWear was losing ground to fast-moving DTC competitors targeting Gen Z and Millennials.

Solution

We delivered a full-scale transformation:

• Trend-forward branding aligned with younger audiences.

• Replatformed to Framer with fast, mobile-first design.

• Introduced influencer-driven campaign visuals.

• Built a content and ad strategy tailored to TikTok, Instagram, and Pinterest.

Design & Development Approach

Our team crafted a bold, expressive visual identity. Pages were designed for scroll-based storytelling, product discovery, and speed. Campaign visuals were tailored for social media resonance.

Impact & Results

• 3X increase in monthly online sales.

• 50% decrease in cart abandonment.

• TikTok campaign reached 2.3M views in 2 weeks.