TerraLoop – Building the Visual Identity for a Climate-Tech Startup

Overview

TerraLoop started with only a vision — to bring clarity and credibility to carbon offset tracking. They needed a brand powerful enough to rally early supporters and investors.

Problem Statement

Early-stage climate tech startups struggle to stand out in an increasingly saturated market. TerraLoop had the mission but lacked a story, design language, or go-to-market tools.

Solution

We built the brand from scratch:

• Messaging framework focused on environmental impact.

• Designed a nature-inspired brand system with organic geometry.

• Built a one-page Framer site to pitch partners.

• Developed branded assets for fundraising and early community building.

Design & Development Approach

We centered the experience around purpose and progress. Custom visual metaphors symbolized impact. All assets were designed for scalability and clarity in high-stakes settings.

Impact & Results

• Helped raise $1.5M in seed round.

• Built early traction with over 10K waitlist signups.

• Received coverage in three climate-tech publications.