MediaHaus – Optimizing a Media Brand’s Performance Strategy

Overview

MediaHaus was creating high-quality editorial content but saw poor user engagement and limited funnel visibility.

Problem Statement

Despite strong organic reach, their ad campaigns underperformed, and reader retention was low due to weak calls-to-action and content structure.

Solution

We overhauled their performance stack:

• Redesigned the funnel and segmented audiences.

• Created dynamic CTAs and scroll-triggered interactions.

• Built analytics dashboards to measure content effectiveness.

Design & Development Approach

Through behavioral mapping, we refined CTAs and user journeys. Modular templates allowed editors to replicate high-performing patterns. Real-time dashboards tracked ROI per article.

Impact & Results

• 40% increase in newsletter signups.

• 3.5X growth in returning users.

• 20% increase in CTR across CTAs.