Finably – Elevating a Fintech’s Web Presence

Overview

Finably, a personal finance platform, had robust backend technology but lacked credibility due to an outdated and cluttered website.

Problem Statement

In a trust-sensitive category like fintech, user skepticism was high. Finably’s site failed to communicate value, and conversions suffered.

Solution

We created a new digital foundation:

• Developed trust-centric UX with embedded testimonials and live indicators.

• Simplified content with benefit-first messaging.

• Built smart calculators and financial tools to showcase product value.

Design & Development Approach

Every decision was made with trust and clarity in mind. We used stress-testing and heatmaps to refine flows and delivered a highly interactive and secure-looking design system.

Impact & Results

• 62% lift in trial signups.

• 2X increase in page depth.

• Reduced user confusion by restructuring navigation.