ClarityCRM – Repositioning a SaaS Brand for Scale

Overview

ClarityCRM had product-market fit but was struggling with a disjointed identity and poor conversion metrics. Their digital presence lacked cohesion and failed to reflect the value of their platform.

Problem Statement

SaaS platforms often evolve faster than their brand or website. For ClarityCRM, misaligned messaging, outdated visuals, and low-performing pages led to poor user perception and underwhelming engagement.

Solution

We realigned their brand through:

• Unified messaging and voice across all touchpoints.

• A modern, scalable brand identity.

• A lightning-fast Framer website built for performance and SEO.

• Interactive elements like pricing pages to boost conversions.

Design & Development Approach

Our workshops uncovered audience pain points and reframed ClarityCRM’s value. We crafted a bold visual system and designed a site with modular components and smooth transitions, balancing speed with storytelling.

Impact & Results

• 40% increase in site conversion rate.

• Reduced bounce rate by 28%.

• Clearer sales narrative, driving stronger lead quality.